Brand Toolkit

Welcome to the toolkit for Glasgow’s city brand, PEOPLE MAKE GLASGOW.

In 2013, the city of Glasgow engaged people across the globe in a conversation aimed at shaping a new brand; encouraging residents, visitors and fans of the city across the world to have their say and share their ideas.

More than 1,500 people from 42 countries contributed to this conversation and overwhelmingly, the greatest response from contributors was that it’s the people of Glasgow that make the city great, which, ultimately, led to the development of PEOPLE MAKE GLASGOW.